August 2025 LEGO Promotional/GWP Set News: Everything We Know
- Ashton Turner
- Jul 31
- 3 min read
Updated: Aug 30
August arrives with a bang as LEGO kicks off the final month of summer with one of the most diverse and packed release calendars of the year. A brand new theme debuts with LEGO ONE PIECE alongside headline 18+ display sets, including the likes of 10358 Transformers: Soundwave and the latest LEGO Star Wars UCS model of 75417 AT-ST Walker.
More display sets for this month include the beautiful 21359 Italian Riviera and another wave of LEGO Botanicals sets to add to the ever-growing brick-built flower collection. More play-friendly and kid-oriented sets include the latest action-packed wave from LEGO Star Wars, more Mario Kart-themed LEGO Super Mario sets and the creatively built LEGO Creator 3-in-1 model of 31171 Wild Animals: Majestic Rhino with Birds.
While the lineup of brand-new sets is extensive, August's promotional offerings are lighter than previous months, currently featuring just two confirmed Gift With Purchase sets. LEGO Fortnite releases its second-ever GWP, being another LEGO BrickHeadz model, whilst 21359 Italian Riviera gets an exclusive promotional item based on the scenic charm of coastal Italy.
If you're planning a LEGO haul this month, there's plenty to consider - especially when it comes to GWP sets. From gaming theme summer waves of LEGO Animal Crossing and LEGO Sonic the Hedgehog to the beautifully built microscale model of 21063 Neuschwanstein Castle, August offers a range of promotional models to help you make the most of your spend.
Here’s everything we know so far about August 2025’s full selection of LEGO GWPs:
40760 Adventure Peely & Cuddle Team Leader
To coincide with the themes' fourth and final set of 2025, LEGO Fortnite is releasing a brand-new Gift With Purchase of 40760 Adventure Peely & Cuddle Team Leader. This brand-new GWP is another promotional LEGO BrickHeadz model for the theme, recreating Adventure Peely & Cuddle Team Leader using the model's 258 pieces. The 10+ set is available with all LEGO purchases over $130 starting from the 1st of August 2025.
Set Name - Adventure Peely & Cuddle Team Leader
Set Number - 40760
Age Range - 10+
Piece Count - 258
Availability - Free with all LEGO purchases over $130
Promo Dates - 1st - 11th August 2025
6589679 Italian Market Van
21359 Italian Riviera recreates a beautiful and highly detailed coastal village inspired by the picturesque charm of Italy's famous Riviera. To accompany the LEGO Ideas model, an exclusive GWP will be available from the 7th to the 13th of August 2025. 6589679 Italian Market Van sees a pastel blue coloured market van carrying various items from plants and bread to boxes of fish. A single Minifigure is also included in the 142-piece set.
Set Name - Italian Market Van
Set Number - 6589679
Age Range - 10+
Piece Count - 142
Availability - Free with purchases of 21359 Italian Riviera
Promo Dates - 7th - 13th August 2025
At a Glance: August 2025 GWP Round-Up
That concludes everything we know so far about LEGO’s August 2025 promotional items. Which ones are you most excited to pick up? Are you planning any specific purchases to grab a GWP? Let us know your thoughts and opinions in the comments below, and stay tuned to Bricks Up for all the latest LEGO news, reveals, and promotional updates!
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