About Bricks Up

At Bricks Up, we're passionate about all things LEGO – from the iconic brick itself to the themes, sets, and stories that inspire builders around the world. Our mission is to bring you the latest news, rumours, and updates from the ever-evolving world of LEGO. Whether you're a dedicated AFOL (Adult Fan of LEGO), a casual fan, or just curious about the colourful world of bricks, our award-winning website is designed to keep you informed, entertained and inspired.

Bricks Up was born from my childhood passion for LEGO. Growing up, I spent countless hours building, creating, and imagining, and that joy never left me. But one thing always frustrated me: discovering amazing LEGO sets after they had retired, or missing new releases altogether. That feeling of missing out sparked the idea for Bricks Up – a platform where fans could stay informed, never miss a release, and celebrate LEGO together.

"LEGO is incredible – it sparks joy, creativity, and imagination through both building and play. At Bricks Up, we aim to recreate those feelings for a wider audience through our engaging content."

Ashton Turner | CEO & Founder of Bricks Up

Launched in 2021, Bricks Up has since become a trusted destination for LEGO enthusiasts of all ages. From daily updates on new sets and themes to in-depth articles and insights, we strive to offer well-researched, high-quality content that's easy to access and enjoyable to read. More than just a news site, Bricks Up is a growing community where fans can share opinions, explore LEGO's history, and get excited about its future.

Over the past four years, we've hit some major milestones:

Our articles have been featured on respected LEGO fan websites.
We've been recognised and shared by key voices in the LEGO community, resulting in some exciting partnerships.
We've grown to over 60,000 monthly visitors on average – a testament to the trust and enthusiasm of our readers.
We've proudly become an official affiliate partner of Minifigure Maddness, one of the leading retailers for collectable LEGO Minifigures. Through this partnership, we're able to connect our readers with trusted sources for rare and exciting Minifigures.

These achievements mean the world to us. They reflect not only our team's hard work and dedication, but also the support from LEGO fans worldwide.

Whether you're hunting for the latest set rumours, exploring classic themes, or just want to connect with fellow fans, Bricks Up is your go-to LEGO destination. Join us, experience the magic of LEGO like never before, and help shape an ever-expanding community of brick-builders.

"Bricks Up is a modern, high-quality take on an ever-growing market. It's an exciting journey where our goal is to build a strong, engaged community with easy access to the latest LEGO news."

Ashton Turner | CEO & Founder of Bricks Up

Frequently Asked Questions

What is Bricks Up?

Bricks Up is a leading LEGO news website dedicated to bringing you the latest updates, rumours and insights from the world of LEGO. We cover a wide range of LEGO themes – from fan favourites such as LEGO Harry Potter and LEGO Disney, to action-packed licenses like LEGO Star Wars and LEGO Marvel, and the long-established themes such as LEGO City and LEGO Friends. If it's LEGO-related, you'll find it here at Bricks Up.

Who runs Bricks Up?

Bricks Up is run by a dedicated LEGO enthusiast with a lifelong passion for the brick. From building as a child to following the latest set reveal as an adult, he's committed to delivering high-quality content and insightful coverage that keeps the LEGO community informed, connected and inspired.

How frequently is Bricks Up updated?

Bricks Up is updated daily with the latest LEGO news, set reveals, leaks, promotions, and more – so you never miss a brick. We also post regularly on Instagram (@bricksupofficial) and LinkedIn to keep our community informed and engaged across platforms.

Do you sell or review LEGO sets on Bricks Up?

No – Bricks Up is a LEGO news website and does not sell LEGO products or publish set reviews. Our focus is on delivering timely, in-depth news to help LEGO fans stay informed. However, we may occasionally include links to official retailers like LEGO Shop@Home when relevant to a specific article.

Has Bricks Up won any awards?

Yes – Bricks Up is proud to be an award-winning platform! In 2024, we were honoured to receive the title of Best Online Specialist Toy Newsletter - UK at the prestigious Global Business Awards, hosted by Corporate Vision Magazine. This milestone highlights our commitment to delivering high-quality, engaging content for LEGO fans and toy enthusiasts around the world.

How can I stay connected with Bricks Up?

There are plenty of ways to stay connected with Bricks Up:

Become a member to comment on posts, access extra content and stay involved in the community.
Sign up to receive updates and contact us more easily.
Bookmark our website and check back regularly for the latest LEGO news and articles.
Follow us on Instagram (@bricksupofficial) and LinkedIn for even more LEGO updates and behind-the-scenes content.
Find us on Google News to follow Bricks Up alongside your other favourite news sources.

Whether you visit daily or follow us on socials, we're excited to have you as part of the Bricks Up community!

What does it mean to be a member of Bricks Up?

Becoming a Bricks Up member is completely free and unlocks even more ways to enjoy the world of LEGO. As a member, you'll get:

Your own customisable profile (with a username and bio).
The ability to comment on articles and join the conversation.
Opportunities to interact with fellow LEGO fans and master builders.

We're always working to improve the member experience. Coming soon, members will enjoy even more perks – including a monthly newsletter, early access to articles and exclusive Bricks Up badges to collect across the site.

Can I advertise my LEGO-related products or services on Bricks Up?

Yes – Bricks Up offers advertising opportunities for businesses and creators with LEGO-related products or services. If you're interested in reaching a passionate LEGO audience, feel free to get in touch via our contact page or email us directly at info@bricksup.co.uk to discuss potential collaboration.

Do Bricks Up collaborate with AFOLs, fellow members of the LEGO community and other businesses?

Absolutely! At Bricks Up, we love collaborating with passionate individuals, fellow AFOLs, and LEGO-related businesses to celebrate and showcase our shared love for the brick. Some of our recent and successful collaborations include:

Minifigure Maddness: As an affiliate partner, Bricks Up helps fans discover collectable LEGO Minifigures through one of the most trusted retailers in the community.
Stud Universe: A LEGO set rental subscription service offering both modern and classic sets at accessible prices. They also run a LEGO-themed blog and sell unique LEGO greeting cards.
Lucas-Dynamics' LEGO Auto Clicker: AFOL YouTuber Lucas-Dynamics pushed LEGO Technic to the limit by building a high-speed mouse clicker entirely from LEGO pieces. After multiple adjustments and upgrades, the LEGO Auto Clicker reached an amazing speed of 70.2 clicks per second!
Apexel: Interested in LEGO photography? Apexel is the place to go to get the best lenses to drastically improve the quality of your photos. The Apexel 3-in-1 Macro Lens, for example, easily attaches to your smartphone and captures intricate brick details and Minifigure expressions like never before.
Higher or Lower Game: An extremely fun and addictive game where you guess which of the two cards is higher. Amongst the many different game modes, there's a LEGO Higher or Lower Game where you guess either the more expensive LEGO set or the LEGO set with the most pieces.

We're always open to new and exciting partnerships that align with the LEGO community. If you're interested in collaborating, feel free to get in touch or email us at info@bricksup.co.uk.

How can I contact Bricks Up for further assistance?

If you have any questions, feedback or need further support, feel free to contact us at info@bricksup.co.uk. We're always happy to help and will do our best to respond as quickly as possible.

Bonus Question: What's an interesting fact about Bricks Up?

When Bricks Up first launched, our original colour scheme was pink and black! We quickly realised this didn't quite reflect our brand values or the audience we wanted to connect with, so we switched to the blue and red design you see today – which better represents the vibrant, welcoming LEGO community we serve.