The Top Performing LEGO Themes of 2025

Amongst all the financial numbers, brand new factories and locations, and the hard work being put in to building a more sustainable future, the LEGO Group's 2025 Annual Results also highlighted its ever-growing product portfolio. The report, published almost two weeks ago, stressed the toy manufacturer's significant growth across revenue, profit and consumer sales, which was assisted by its largest portfolio of products yet at 868.

Amongst these almost 900 LEGO-branded products, the Danes picked out five lines of products as their most popular LEGO themes: LEGO City, LEGO Technic, LEGO Star Wars, LEGO Icons and LEGO Botanicals. While no specific numbers were given in association with sales, profit, number of products produced, etc, we're taking a deep dive into each theme and exactly why they performed so well in 2025.

LEGO City

LEGO City remains the bedrock of LEGO's portfolio, being one of the first themes, apart from LEGO DUPLO, that brick-builders play and build with. In 2025, the theme took a high-speed turn by integrating Formula content into its sets and appealing to the ever-growing range of young racing fans. Builders as young as four were able to get their hands on official team-branded F1 cars, trucks, garages and more.

Away from the track, the LEGO City theme also celebrated its 20th anniversary in 2025, and the celebrations coincided with the theme releasing its first direct-to-consumer model. In particular, this was 60473 The City Tower, which became one of the biggest sets for the theme last year with 1,941 pieces retailing for $209.99 / €199.99 / £179.99. The 8+ model included all of the themes' sub-categories from police and fire & rescue to city life and great vehicles.

LEGO Technic

The LEGO Technic theme also took full advantage of the LEGO Group's multi-year partnership with Formula 1 by releasing the likes of 42206 Oracle Red Bull Racing RB20 F1 Car and 42207 Ferrari SF-24 F1 Car. It wasn't just Formula 1 Cars being released from the theme, however, as we saw Fast and Furious branded models, dump trucks, construction vehicles and much, much more.

The 18+ sets were another particular highlight for the LEGO Technic theme in 2025. More and more LEGO sets are being targeted to adult builders, and the likes of 42202 Ducati Panigale V4 S Motorcycle and 42215 Volvo EC500 Hybrid Excavator perfectly show that. The latter adult-oriented model in particular included an incredible 2,359 pieces to recreate a large, motorised excavator retailing for $429.99 / €399.99 / £349.99.

LEGO Star Wars

LEGO have always succeeded in the galaxy far, far away, and 2025 was no different. With now over 25 years of collaboration, the LEGO Star Wars theme continues to dominate sales charts and be one of LEGO's most successful licenses in its ever-expanding portfolio. 2026 will give the theme extra buzz, energy and technology with the first LEGO SMART Play sets now being available to purchase.

But back to 2025, the theme included even more display models, 18+ sets and buildable figures, but nothing comes close to the release of 75419 Death Star last October. The UCS Death Star broke numerous records, becoming the first $1,000 LEGO set and easily the biggest model for the theme so far, with 9,023 pieces. The half-sphere cross-section like build may have raised some eyebrows, but it's also been extremely popular in sales.

LEGO Icons

Designed specifically for adults (AFOLs), the LEGO Icons line focuses on complex, nostalgic and display-worthy LEGO builds. The theme has continued to increase its number of sets year on year, including the ever-popular LEGO Modular Building collection. The most recent of these was 10350 Tudor Corner, which at the time was the third largest LEGO Modular Building ever released, with 3,266 pieces retailing for $229.99 / €229.99 / £199.99.

Last year's LEGO Black Friday set was another highlight of LEGO Icons' 2025 lineup. 10356 Star Trek: U.S.S. Enterprise NCC-1701-D became our first Star Trek-branded LEGO model last November, recreating the Galaxy-class starship from Star Trek: The Next Generation. A total of nine LEGO Minifigures come with 10356 Star Trek: U.S.S. Enterprise NCC-1701-D, which hopefully will be the first of many LEGO Star Trek sets for the Icons brand.

LEGO Botanicals

Formerly a subtheme of LEGO Icons, LEGO Botanicals became its own dedicated theme in 2025, and it has bloomed like never before. The theme continues to bring in a range of new brick-builders who have expanded the brick-built decor category of LEGO sets. 10342 Pretty Pink Flower Bouquet, in particular, was a highlight for fans, introducing a brand new bouquet perfect for the likes of Mother's Day and Valentine's Day.

But the highlight set of 2025 for the LEGO Botanicals theme has to be 10349 Happy Plants. 10349 was a bold new entry for the Botanical Collection as, rather than a standard 18+ adult-oriented set, the 217-piece build targeted younger builders with its 9+ age rating. Regardless of the age rating, Happy Plants has been extremely popular as one of the cutest LEGO sets on the market, which is expecting a sequel of 11506 Rocking Plants on the 1st of May 2026.

The LEGO Group's 2025 Annual Results have shone a spotlight on five standout themes: LEGO City, LEGO Technic, LEGO Star Wars, LEGO Icons and LEGO Botanicals. But what do you think? Are you surprised by any of the themes that made the list, or did you expect them all to feature? Which was your personal favourite theme of 2025, and is there one you think deserved a spot but missed out? Let us know your thoughts in the comments below!

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