January 2026 LEGO Promotional/GWP Set News: Everything We Know

January marks a fresh start for the LEGO calendar, kicking off 2026 with a substantial wave of new releases across a wide range of themes. As is tradition for the first month of the year, LEGO leans heavily into play-focused system sets alongside a handful of premium 18+ models, giving builders of all ages plenty to choose from following the festive season.

While many January launches are aimed at younger builders, including brand new waves from LEGO City, LEGO Friends, LEGO Technic and LEGO NINJAGO, adult fans aren’t left behind. Headlining the month is 11370 Stranger Things: The Creel House, marking the return of the Netflix series to LEGO Icons following the release of the show’s final episode.

The opening of the month of the year also sees the release of the annual LEGO Icons Modular Building, with 2026 debuting 11371 Shopping Street. Seasonal tie-ins also play an important role this month, with LEGO celebrating the Lunar New Year through themed sets and promotions, while January’s GWPs offer a mix of nostalgia, cultural celebration and display-focused builds to start the year on a strong note.

If you're planning a LEGO haul this month, there's plenty to consider - especially when it comes to GWP sets. From premium LEGO Icons exclusives to a seasonal Lunar New Year celebration model, January offers a range of promotional builds to help you make the most of your spend.

Here’s everything we know so far about January 2026’s full selection of LEGO GWPs:

40891 Stranger Things: WSQK Radio Station

The final episode of Stranger Things has now been released, and to celebrate the finale of the popular Netflix show, the world of Hawkins returns to brick-built LEGO form with 11370 Stranger Things: The Creel House. Alongside the LEGO Icons model, 40891 Stranger Things: WSQK Radio Station will be available from the 1st to the 7th of January 2026.

Set Name - Stranger Things: WSQK Radio Station

Set Number - 40891

Age Range - 18+

Piece Count - 234

Availability - Free with purchases of 11370 Stranger Things: The Creel House

Promo Dates - 1st-7th January 2026

40913 Vintage Parade Car

Another LEGO Icons Gift With Purchase is 40913 Vintage Parade Car, which is free with any purchase over $200. Whilst 40913 is branded as this year's Modular Building GWP, the LEGO Group has made the 18+ promotional item relatively easy to get and for a reasonable amount of time until the 11th of January 2026. 234 pieces recreate a dark blue vintage car, which also includes two LEGO Minifigures with some super cool and unique hats.

Set Name - Vintage Parade Car

Set Number - 40913

Age Range - 18+

Piece Count - 234

Availability - Free with all LEGO purchases over $200

Promo Dates - 1st-11th January 2026

40779 Year of the Horse

The last confirmed GWP on this list is one celebrating the Lunar New Year with 40779 Year of the Horse being available from the 1st to the 11th of January 2026. The 8+ model includes 133 pieces to recreate a white brick-built horse that completes the 12-year zodiac animal journey. The Zodiac animal is complete with a small colourful vegetation stand and is available with all LEGO purchases over $70.

Set Name - Year of the Horse

Set Number - 40779

Age Range - 8+

Piece Count - 133

Availability - Free with all LEGO purchases over $70

Promo Dates - 1st-11th January 2026

At a Glance: January 2026 GWP Round-Up

Set	Purchase Requirement	Promo Dates
40891 Stranger Things: WSQK Radio Station	Free with purchases of 11370	1st - 7th Jan
40913 Vintage Parade Car	Free with purchases over $200	1st - 11th Jan
40779 Year of the Horse	Free with purchases over $70	1st - 11th Jan

That concludes everything we know so far about LEGO’s January 2026 promotional items. Which ones are you most excited to pick up? Are you planning any specific purchases to grab a GWP? Let us know your thoughts and opinions in the comments below, and stay tuned to Bricks Up for all the latest LEGO news, reveals, and promotional updates!