LEGO Sonic the Hedgehog 40769 SEGA Genesis Controller GWP Officially Revealed | 8th September 2025

Sonic fans and retro gamers alike get ready to embrace your video game passion as the LEGO Group has officially revealed a brand new Gift With Purchase starting from next week: 40769 SEGA Genesis Controller. Once LEGO has finished celebrating Back to Hogwarts day, the latest LEGO Sonic the Hedgehog branded model will be available from the 8th to the 17th of September 2025 with any LEGO purchases over $130.

With 260 pieces included, the GWP recreates the iconic three-button SEGA Genesis (also known as the SEGA Mega Drive in some parts of the world) in brick-built LEGO form. Just like previous LEGO consoles and controllers, including 72046 Game Boy, which releases in October, we are treated to an extremely detailed, display-worthy brick-built interpretation which measures over 3.5 inches (10 cm) high, 5.5 inches (15 cm) wide and 1 inch (3 cm) deep.

The LEGO SEGA Mega Drive Controller includes the controller's main features such as the D-pad, its three circular buttons (A, B and C) and overall rounded shape. Being an 18+ model, a small red stand is included to display the controller along with interchangeable stickers letting fans choose between a full "SEGA Genesis" logo or a simpler "SEGA" branding.

The coolest and most colourful feature of 40769, however, has to be the ability to open up the brick-built controller. Here, builders will be able to find a miniature Sonic the Hedgehog Green Hill Zone in a very similar fashion to 2022's 10306 Atari 2600. The microscale Green Hill Zone is complete with the iconic Green Hill Zone terrain and obstacles, whilst also including miniature versions of Sonic and Crabmeat.

40769 SEGA Genesis Controller

Set Name - SEGA Genesis Controller

Set Number - 40769

Age Range - 18+

Piece Count - 260

Availability - Free with all LEGO purchases over $130

Promo Dates - 8th - 17th September 2025

40769 SEGA Genesis Controller is free with all LEGO purchases over $130, but what do you think? Will you be looking to pick up 40769 next week? What other LEGO Sonic the Hedgehog-inspired GWPs and sets would you like to see in the future? Let us know your thoughts and opinions in the comments below.