Two of the world's most recognised brands, LEGO and Formula 1, have announced a brand new multiyear partnership starting next year. Thanks to YouTuber Brick Clicker, it's already been rumoured that 2025 will be the year of LEGO and F1, just like this year has been the year of LEGO and Space.
Today's press release has confirmed this as LEGO and F1 will release "an exciting new product range that will feature the F1 teams, as well as engaging content for fans and families across LEGO Group digital platforms and a strong presence at Formula 1 events, with fun fan zone activations throughout the season."
The Danish toy maker has already released several F1-based sets throughout its over 90-year history. 2024 alone saw plenty of racing-themed models in themes such as Speed Champions, Technic, and Icons. But this new partnership is directly involved with Formula 1 itself, meaning we will be getting sets based on all 10 teams with the official Formula branding and licenses.
The Chief Commercial Officer of Formula 1, Emily Prazer, said: "The LEGO brick has ignited a spark of creativity and passion for building in millions of children and adults around the globe.
“Through this partnership, fans will be able to recreate and reimagine the world of Formula 1, brick by brick, delving deeper into the intricacies of the mechanics and technology behind the sport through play.
“We look forward to bringing the drama and excitement of Formula 1 to the LEGO Group’s passionate network of builders and giving our fans another means to enjoy the sport with their friends and family."
Meanwhile, Julia Goldin, Chief Product & Marketing Officer of The LEGO Group, added: "At the LEGO Group, we have a proud history of having recreated many F1 cars in LEGO brick form in the past, and we believe this new partnership, through LEGO play and building, will help bring the spectacle of this sport even closer to all fans.
“It will enable them to celebrate their passion of the sport in more immersive and exciting ways and will see the power of LEGO creativity and imagination further enhance the thrill of F1.
“We look forward to unveiling all that this exciting partnership has to offer to both lifelong and new Formula 1 and LEGO brand fans alike, at home and on track."
Within the official press release, we also got confirmation of one of the many LEGO themes that will see Formula 1-based sets in 2025: LEGO Duplo. It may not be a theme that resonates with many of our readers but it doesn't demonstrate that both LEGO and F1 are committed to releasing sets and content to all ages, both young and old. The more interactive elements at races throughout the 2025 season will also ensure that LEGO remains ever-present globally.
The information we currently have, however, suggests that LEGO Duplo is one of many themes racing into 2025 with F1-themed models. Speed Champions will obviously includes many Formula 1 sets, possibly covering all of the 10 teams in Minifigures scale. The more advanced sets, aimed for an older audience, will be covered in both LEGO Technic and LEGO Icons - again similar to this year but at a much wider scale.
As we've already reported here at Bricks Up, LEGO City will also get some Formula 1 branded sets and so too may LEGO Friends if both of the brands want to continue to get more females into racing. We could also see a brick-built Formula 1 car in a LEGO Creator 3in1 set and a beautiful LEGO Art model, recreating iconic moments across Formula 1s rich history.
And finally, we do also expect a whole LEGO Minifigure series dedicated to Formula 1. This is rumoured to be released in May 2025, after 71048 Series 27 releases in a few months time on the 1st of January 2025. This set, like many other Formula 1 rumours and leaks, will be covered in separate articles here at Bricks Up.
But what do you think of this brand-new partnership between Formula 1 and LEGO? Are you happy to see two global brands join together? What sets are you hoping for in 2025 and beyond based on Formula 1? What team are you looking forward to seeing in brick-built form the most? Let us know your thoughts and opinions in the comments below.
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