Mattel Brick Shop Expands Hot Wheels Line with Lamborghini, Aston Martin and Toyota

Mattel has officially announced a major expansion to its Mattel Brick Shop lineup, adding three well-known automotive brands of Lamborghini, Aston Martin and Toyota to its growing collection of brick-built Hot Wheels vehicles. Announced at the Nuremberg International Toy Fair, the expansion signifies Mattel's intent to capture the "Kidult" market that LEGO has continued to dominate for years.

Unlike standard plastic-only builds, Mattel is leaning into its Hot Wheels heritage to offer some distinctive features which LEGO currently doesn't. For example, Mattel Brick Shop incorporates real metal parts into its sets for a more authentic automotive feel. The Brick Shop also heavily focuses on customisability and modding stock cars into custom builds so that each vehicle is a showcase-worthy model.

"Mattel Brick Shop was created to provide adult collectors and automotive enthusiasts a unique way to engage with their favourite vehicles through immersive, hands-on building and collecting", said Ted Wu, Global Head of Vehicles and Building Sets at Mattel. "With Lamborghini, Aston Martin, and Toyota joining the lineup, we’re continuing to expand the Mattel Brick Shop garage to include some of the most iconic names in automotive design and history in a tailored and reimagined way."

Previous collaborations have included models from Audi, Mercedes-Benz, Chevrolet and Honda, with three more automakers with unique heritage, identity and design language now joining the lineup in 2026. While specific models and pricing have not yet been revealed, the sets will be available globally through major retailers such as Amazon, Smyths, The Entertainer and directly via Mattel Creations.

This move feels like a direct response to LEGO's selection of brick-built licensed cars in both the LEGO Speed Champions and LEGO Technic themes. By integrating metal parts and the Hot Wheels branding, Mattel is betting that adult fans want something that feels less like a "toy" and more like a "model kit". Overall, Mattel securing these licenses for more brick-based products suggests much more aggressive competition for shelf space in 2026.

Mattel Brick Shop expands its product line in 2026 with Hot Wheels vehicles inspired by Lamborghini, Aston Martin and Toyota, but what do you think? Will these three iconic brands further increase the popularity of Mattel Brick Shop? Do you own any of the previous Mattel Brick Shop sets? What other Hot Wheels models would you like to see in 2026 and beyond? Let us know your thoughts and opinions in the comments below.