Since releasing its recycled bottle LEGO brick, the future to the road of sustainability has seemed bright for the LEGO Group. However, despite the recent achievement of the first-ever recycled LEGO brick, the aim of being completely sustainable by 2030 is a very "ambitious target".
But the LEGO Group won't fail without putting up a fight. It still aims to achieve this target and are fully committed to doing so. It still hopes that it can produce all its elements from sustainable materials by the start of the next decade or at least in the first few years. The LEGO Groups Vice President of Environmental Responsibility, Tim Brooks, had even more to say about this in a recent interview.
"It’s still an ambitious target," Tim said acknowledging the companies progress so far. "For the safety, the quality, the colour, the durability, the shininess – and it’s the same we see on the packaging as well, getting paper bags to perform in a strong way and not be punctured and all the rest of it. They’re all big, big challenges."
"I can’t say whether we’ll make it or not. I can definitely say it’s our aim to make it, and we’re putting as much effort as we can behind it. We’ve put significant resources behind it, both financially and people." The first step on this long journey was recently made and with an extra cash boost, we should see many more steps taken soon.