LEGO Release Offical Statement On The Future Of LEGO VIDIYO

After the recent rumour only a few hours ago regarding LEGOs latest theme VIDIYO, LEGO has now released an official statement themselves. This comes after LEGO had apparently no longer given retailers the option to buy LEGO VIDIYO sets. They had even given retailers the option to cancel orders that are currently in place suggesting the theme was over.

LEGO has now given a full statement to all these rumours and speculation. The partnership with Universal Music Group isn't over just yet with Bandmates Series 2 still set to release in October and a reboot to the theme may happen in 2023. We don't know yet if this will still be called VIDIYO or something completely new but it sounds more positive. Here is the statement given by LEGO:

"As you know, we launched LEGO VIDIYO in January to connect with children in a completely new way, blending music, digital play and LEGO building in a fun and unique way. The product tested extremely well during development and has received really positive feedback from those children and families who have played with it."

"We’ve seen a positive response to the launch, but we’ve also received feedback from people that we could make the play experience across the app, BeatBits, music and Minifigures even simpler. So, we’re taking that on board and together with Universal Music Group are going to pilot some new ideas in 2022, then release new play experiences in 2023 and beyond."

"LEGO VIDIYO is very much still available, the current products will continue to be sold in stores and marketed globally, and we’re continuing to support this fantastic play experience, including new updates and fun challenges to the app to inspire children’s creative music video making."

"Thank you for your continued support of the LEGO brand, we hope for your understanding behind this decision."

So this proves the initial rumour is correct and no sets will be coming in 2022 as LEGO put everything into 2023. A "simpler design" is what VIDIYO needed from the start and hopefully, this can be fixed by rethinking Beatboxes and Beatbits for the brick-built stages we started to see at the end of the theme.

One of the main problems was the way the theme relied on the app way too much and made it impossible to enjoy just the set. It's time for LEGO to stop trying to put plastic bricks with technology and go back to the way classic themes use to work. LEGO Super Mario works well with technology as you only really need it for the instructions. Hopefully, VIDIYO can just ditch the app and come back with a much stronger theme.